Relationship Building
There’s Networking, and then there’s Relationship Building.
They both have their place in business to be sure. But, what is the difference? In business most Relationship Building starts with Networking. Networking is certainly critical, as it is the initial contact, the handshake, the exchange of names, business cards, and hopefully enough interaction that the seeds of a possible relationship have been planted.
Relationship Building however goes beyond Networking. Once the seed is planted it needs to be nourished, taken care of, supported. Attention needs to be paid to it. If not, it withers and dies. Relationship Building requires Follow Up, and a lot of “Just Because” attitude. If you are building the relationship purely for the purpose of getting business it just won’t be the same, no matter how hard you try.
I love the mantra that I always hear at Corporate Alliance functions such as the recent Reunion Tour held at the Zermatt Resort in Midway, “Every opportunity has it’s root in a relationship!” Now, break that down a little and you will realize that the relationship comes first, then potentially an opportunity. It is NOT the manufacture of an opportunity through a contrived relationship.
So, be genuine. Be sincere. Network? Yes, but don’t stop there. Build relationships, learn about others, seek opportunities to serve them “just because”, and your relationships, both business and personal, will experience significant growth. As a side benefit to those quality relationships you never know what opportunities may come your way.
To Your Success!
Kip Kint, Success Coach & President, Mission Ignition